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Mine Support Products×Ingrained Digital

LinkedIn brand program

Everything MSP knows,
said out loud.

Built around your people, aimed at the engineers and mine managers who specify support systems, and priced three ways so you can start where it makes sense.

Prepared for Conrad Engelbrecht and Peet SwartAugust 2026Five people, always on
What we heard

Four things from our call.

New products, no voice behind them

You have products going to market and trials running on them. The information exists inside the business, but it stays inside the business.

Nobody on the team has the time

Conrad said it plainly: the team is not set up to produce this content to a professional standard while also running a manufacturing operation.

South Africa first

Around 90% of customers sit inside South African borders, with limited activity into the US and Australia. The audience is tight and reachable.

The page exists, but it is quiet

MSP already has a company page on LinkedIn. It is not the problem. The problem is that nothing consistent flows into it, and no named person carries it.

The opportunity

Mining buys quietly. LinkedIn is where that starts.

Rock engineers, mine managers, safety leads and procurement teams research long before they call anyone. Most of that research happens without you in the room.

A company page posting product photos does not change that. A named engineer explaining why a prop behaves the way it does underground, backed by trial data, does. People buy from people, and in heavy industry they buy from people who clearly know the ground conditions.

We already work in this space. Energy Drive sit in the same world of long sales cycles and technical buyers, which is how we came to be talking.

Underground mining tunnel with a worker
How it works

Five steps, then it repeats.

01

Onboarding and audit

We sit with both of you, cover tone of voice, do's and don'ts, and review the competitive landscape and what is not being said in the industry.

02

Strategy document

You see how we intend to represent MSP before a single post is written. Objectives, content pillars, target audience, and what success looks like.

03

Content sessions

An interview-led session with prepared questions. Everything published comes from your answers, in your words. Rock engineering, product trials, site realities.

04

Approval, then publish

A month of content lands in one batch for sign-off. Nothing goes live without it. Between batches we still publish reactive posts as things happen, always cleared with you first.

05

Report and adjust

Monthly analytics with what worked, what did not, and what we change next month. Plain numbers, no vanity dashboards.

Your time commitment is one recorded conversation and one approval round per month.

Your team

Five people, white glove, always on.

You are not hiring a freelancer or a single account manager. The seat price covers a full production line that does the work for you, and MSP is never billed by the hour for any of it. Nothing is self-serve: no dashboards to fill in, no briefs to write, no chasing.

Account manager

Your single point of contact

Owns the strategy, runs the recorded content sessions with prepared questions, leads the monthly review and sits in a shared channel with you every working day. One named person on the end of a message, not a helpdesk or a ticket queue.

All packages

Account executive and community manager

Daily activity

Publishes on schedule, replies to comments, engages relevant posts from mines and industry bodies, keeps the batch moving through approval and flags warm inbound to you. Anything you send between sessions is picked up the same day.

Light on Foundation, full on Momentum and above

Writer

Turns answers into posts

Drafts every post in your voice from the session transcripts, keeps the technical language accurate and checks anything uncertain with you before it enters the batch.

All packages

Designer

Visual assets

Builds the graphics, carousels and page assets that sit alongside the writing, using MSP's own product imagery wherever possible.

All packages

Analyst

Reporting and outreach

Pulls the monthly numbers by job title and company, and on the Full Program runs the 150 to 200 monthly connection requests into your target accounts.

Reporting on all, outreach on Full Program

Always on, not once a month

The content session is a scheduled hour, not the only line of communication. You sit in a shared channel with the team and we are there every working day. Send a voice note from the plant, a photo from a trial, a line about a competitor, and we turn it into a post that week. If something needs to go out today, it goes out today.

What we need from you

One recorded hour a month, one approval pass on the batch, and anything you feel like sending from site in between. Nothing formal.

What we handle

Strategy, writing, design, publishing, daily engagement, reactive posts within the week, and reporting. You never have to brief us in writing.

A month with us

What actually lands.

Week 1

Content session, batch drafted, sent for approval

Week 2

Publishing begins, community engagement daily

Week 3

Reactive content on anything moving in mining

Week 4

Reporting, next month's angles agreed

Your ambassadors

Two voices, two markets.

You raised the idea of both of you posting, focused on the two different markets. We agree. Different expertise, different insights, one coordinated plan behind them. Every package below is priced per seat, and the second seat carries a 25% discount because the strategy, research and reporting are already done once.

Peet Swart

Peet Swart

Products, rock engineering, the underground detail

Already active on LinkedIn, so there is a base to build on rather than a standing start. His posts carry the technical credibility the audience trusts.

Conrad Engelbrecht

Conrad Engelbrecht

Growth, direction, the view across the business

New to posting, which is normal and entirely workable. His angle is the company story: new products, expansion, and where MSP is heading.

The company page

The page is already there. Put it to work.

MSP has a company page on LinkedIn. Nothing needs to be built from scratch. What it lacks is a steady flow of content and named people pointing at it.

The page becomes the destination. Product lines, trials, plant capability, safety record. The traffic to it comes from the two of you, because personal profiles reach people that company pages never will.

Auditing the page, tidying the profile, banner and about section, and setting the posting cadence is part of onboarding on every package. No extra charge.

What we measure

Numbers you can act on.

Reach and visibility

Impressions, profile views, follower growth on both the personal profiles and the company page.

The right audience

Engagement broken down by job title and company, so you can see whether rock engineers and mine managers are actually reading.

Conversations

Warm inbound messages that come off the back of content, logged and handed over.

Recruitment and reputation

A visible leadership team makes MSP a more attractive place to work. Energy Drive's recruiters reported their strongest response to date after James became active.

Targets are indicative benchmarks, not guarantees. Performance depends on market conditions, platform behavior, and how quickly content gets approved on your side.

Packages

Three ways in.

Per ambassador seat, per month, in GBP, excluding VAT. Six month initial term, then rolling monthly on thirty days' notice.

Foundation

£1,650/ month

One ambassador, consistent presence, no outreach. The lowest-risk way to start.

  • Ambassador seats1
  • LinkedIn posts8 per month
  • Onboarding, audit, strategyIncluded
  • Content sessionsMonthly
  • Community managementLight
  • Outreach campaignsNot included
  • Sales collaborationNot included
  • ReportingMonthly summary

Momentum

Recommended

£2,400/ month

Our recommendation based on the call. Full cadence and full community management, without the outreach machinery you do not need yet.

  • Ambassador seats1
  • LinkedIn posts12 per month
  • Onboarding, audit, strategyIncluded
  • Content sessionsMonthly
  • Community managementFull
  • Outreach campaignsNot included
  • Sales collaborationNot included
  • ReportingMonthly analytics

Full Program

£3,500/ month

The program Energy Drive run today, unchanged. Everything above plus outreach and direct work with your sales team.

  • Ambassador seats1
  • LinkedIn posts12 per month plus reactive
  • Onboarding, audit, strategyIncluded
  • Content sessionsTwice monthly
  • Community managementFull
  • Outreach campaigns150 to 200 per month
  • Sales collaborationLead handover included
  • ReportingAnalytics plus consultancy

Two seats, 25% off the second

Peet and Conrad run off one strategy, one research base and one report, so the second ambassador seat costs 25% less than the first on any tier.

Foundation

£2,888

Two seats per month. Second seat £1,238.

Momentum

£4,200

Two seats per month. Second seat £1,800.

Full Program

£6,125

Two seats per month. Second seat £2,625.

The Full Program is exactly what Energy Drive run today, unchanged. Start with one seat and add the second whenever it suits: the discount applies from the month it begins.

Next step

Pick a package, and we start with the audit.

Tell us which tier fits and whether you want one seat or two. We run onboarding within a week, deliver the strategy document, and you see how we intend to represent MSP before anything is published.

freddie@ingrained.digital
Ingrained DigitalIngrained Digital Limited, 71 to 75 Shelton Street, Covent Garden, London, WC2H 9JQ